Launched in February 2003, Ready is a national public service advertising campaign designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters. The goal of the campaign is to get the public involved and ultimately to increase the level of basic preparedness across the nation. Ready, and its Spanish language version Listo, ask individuals to do three key things: Build an emergency supply kit, make a family emergency plan and be informed about the different types of emergencies that could occur and their appropriate responses.