Using the Sand Creek High School 20th Anniversary Logo
Establishing a brand is a fundamental step in developing relationships with staff, parents and students. While there have been different versions of the scorpion and the "SC" in our twenty years, this logo is identifiable to the largest number of current and former students, parents and staff. This should be the only logo used for by teachers and administrators for the 2017-2018 school year. The Sand Creek High School brand clearly defines the message of the school's educational objectives and delivers it to your audience in a way they can relate to and easily understand. Establishing your brand can create loyalty, build trust and credibility, foster pride and promote a sense of belonging within your school community.
The SCHS logo is the backbone of your brand. Using it correctly on all SCHS publications projects professionalism and establishes an identity your audience can associate with. Incorrect use of the SCHS logo can result in your audience losing trust in and connection to your brand.Best Logo Practices
Brand ColorsNavy: #192d58 CMYK: 100, 89, 35, 32 RGB: 25, 45, 88Cardinal: #951a30 CMYK: 27, 100, 79, 25 RGB: 149, 26, 48Gray: #aeadb2 CMYK: 33, 27, 24, 0 RGB: 174, 173, 178White: #ffffff CMYK: 0, 0, 0, 0 RGB: 255, 255, 255
- Avoid mid tone background and never allow surrounding text to touch the logo
- Never skew, stretch or otherwise distort the logo
- Suggested uses: websites, brochures, fliers, advertisements and letterheads
The Sand Creek High School Style Guide
Spell Out School Names, Use Consistent Acronyms
Always spell out Sand Creek High School on the first reference. For example, “Sand Creek High School educates hundreds of children.” On subsequent references the acronym may be used. “Last week SCHS, hosted a guest speaker.”
Our Style in The Written Word
When adopting style guides, organizations commit to ensuring consistency and discipline in writing, while limiting confusion. They offer a way to communicate with a set of standards, which are made available across an organization. Sand Creek High School mostly follows the Associated Press Stylebook, along with some localized references.
Our Brand Fonts
The District 49 brand consists of two font families, Adobe Garamond Pro and Arial. The Sand Creek High School brand is welcome to use these font families in any materials created, including all print, digital and video media. The district fonts may be used together or individually depending on the needs of the individual document, stylistic choice of the author and where the document will ultimately be viewed. In most cases, Adobe Garamond Pro is used for titles and section headers. The District 49 logo uses Adobe Garamond Pro font. Garamond may be used as an alternative when the Adobe Garamond Pro font is not available. Arial is used in the main body of text. Arial is the only font used on D49.org and is the preferred font for digital applications. In general, Arial is better used in digital material and Adobe Garamond Pro is better suited for print applications, but both fonts may be used within a document to create style or enhance presentation.