Using the Bennett Ranch Elementary School Logo
Establishing a brand is a fundamental step in developing relationships with staff, parents, and students. The Bennett Ranch Elementary School brand clearly defines the message of the school's educational objectives and delivers it to your audience in a way they can relate to and easily understand. Establishing your brand can create loyalty, build trust and credibility, foster pride and promote a sense of belonging within your school community.The BRES logo is the backbone of your brand. Using it correctly on all BRES publications projects professionalism and establishes an identity your audience can associate with. Incorrect use of the BRES logo can result in your audience losing trust in and connection to your brand.Best Logo Practices
- Avoid mid-tone background and never allow surrounding text to touch the logo
- Never skew, stretch or otherwise distort the logo
- Suggested uses: websites, brochures, flyers, advertisements, and letterheads
Gold: #fbb040 CMYK: 0, 35, 85, 0 RGB: 251, 176, 64White: #ffffff CMYK: 0, 0, 0, 0 RGB: 255, 255, 255Grey: #d8d6d6 CMYK: 33, 27, 24, 0 RGB: 174, 173, 178Dark Grey: #1a1a1a CMYK: 0, 0, 0, 90 RGB: 26, 26, 26
BRES Flyer Templates
The Bennett Ranch Elementary School Style Guide
Spell Out School Names, Use Consistent Acronyms
Always spell out Bennett Ranch Elementary School on the first reference. For example, “Bennett Ranch Elementary School educates hundreds of children.” On subsequent references the acronym may be used. “Last week BRES, hosted a guest speaker.”
Our Style in The Written Word
When adopting style guides, organizations commit to ensuring consistency and discipline in writing, while limiting confusion. They offer a way to communicate with a set of standards, which are made available across an organization. Bennett Ranch Elementary mostly follows the Associated Press Stylebook, along with some localized references.
Our Brand Fonts
The District 49 brand consists of two font families, Adobe Garamond Pro and Arial. The Bennett Ranch Elementary School brand is welcome to use these font families in any materials created, including all print, digital and video media. The district fonts may be used together or individually depending on the needs of the individual document, stylistic choice of the author and where the document will ultimately be viewed. In most cases, Adobe Garamond Pro is used for titles and section headers. The District 49 logo uses Adobe Garamond Pro font. Garamond may be used as an alternative when the Adobe Garamond Pro font is not available. Arial is used in the main body of text. Arial is the only font used on D49.org and is the preferred font for digital applications. In general, Arial is better used in digital material and Adobe Garamond Pro is better suited for print applications, but both fonts may be used within a document to create style or enhance presentation. Comic Sans is not an appropriate font family to use for Bennett Ranch Elementary brand materials.