Using the Odyssey Elementary School Logo

  • Establishing a brand is a fundamental step in developing relationships with staff, parents and students. The Odyssey Elementary School brand clearly defines the message of the school's educational objectives and delivers it to your audience in a way they can relate to and easily understand. Establishing your brand can create loyalty, build trust and credibility, foster pride and promote a sense of belonging within your school community.  

     

    OES Main Logo

    The OES logo is the backbone of your brand. Using it correctly on all OES publications projects professionalism and establishes an identity your audience can associate with. Incorrect use of the OES logo can result in your audience losing trust in and connection to your brand.
     
    Best Logo Practices: 

    • Avoid mid tone background and never allow surrounding text to touch the logo
    • Never skew, stretch or otherwise distort the logo
    • Suggested uses: websites, brochures, fliers, advertisements and letterheads
      ite for the Odyssey text and white for the leading edge of the comet graphic. Please consider the application and design of the project when choosing which version of the logo to use.
    There are light and dark background versions of the logo. The preferred background color for the light versions is white, and the preferred background color for the dark logo is Odyssey purple. There are subtle differences in the logos to help maximize contrast and visibility for each background color situation. Notice the dark background logo uses white for the Odyssey text and white for the leading edge of the comet graphic. Please consider the application and design of the project when choosing which version of the logo to use.

     Light Background Logo  Dark Background Logo
    Light BackGround Logo OES Logo Purple Background  
     
    Brand Colors:

    OES Brand Colors
    Gold     #FFCC03     CMYK: 0,19,100,0     RGB: 255,204,3
    Purple:     #4B0082     CMYK: 85,100,11,8     RGB:75,0,130
    Gray:     #AAAAAA     CMYK:35,28,28,0     RGB: 170,170,170
    White:     #FFFFF     CMYK: 0,0,0,0     RGB:255, 255, 255

    To standardize the OES brand, downloadable flyer templates are also included on this page. Teachers, extracurricular program sponsors, athletic programs and the Parent TeacherAssociation are examples of groups or programs that should take advantage of the flyer templates.

     Flyer Template Version 1 Example  Flyer Template Version 2 Example
    OES Flyer 1 Example   OES Flyer Template 2 Example  
     

The Odyssey Elementary School Style Guide

  • Spell Out School Names, Use Consistent Acronyms 
    Always spell out Odyssey Elementary School on the first reference. For example, “Odyssey Elementary School educates hundreds of children.” On subsequent references the acronym may be used. “Last week OES, hosted a guest speaker.”

    Our Style in The Written Word
    When adopting style guides, organizations commit to ensuring consistency and discipline in writing, while limiting confusion. They offer a way to communicate with a set of standards, which are made available across an organization. Odyssey Elementary School mostly follows the Associated Press Stylebook, along with some localized references. 

    Our Brand Fonts
    The District 49 brand consists of two font families, Adobe Garamond Pro and Arial. The Odyssey Elementary School brand is welcome to use these font families in any materials created, including all print, digital and video media. The district fonts may be used together or individually depending on the needs of the individual document, stylistic choice of the author and where the document will ultimately be viewed. In most cases, Adobe Garamond Pro is used for titles and section headers. The District 49 logo uses Adobe Garamond Pro font. Garamond may be used as an alternative when the Adobe Garamond Pro font is not available. Arial is used in the main body of text. Arial is the only font used on D49.org and is the preferred font for digital applications. In general, Arial is better used in digital material and Adobe Garamond Pro is better suited for print applications, but both fonts may be used within a document to create style or enhance presentation. Comic Sans is not an appropriate font family to use for Odyssey Elementary School branding materials.

OES Logo Files Light Background

OES Logo Files Dark Background

OES Logo Files Vector Format

OES Flyer Templates

OES Communications Kit

  • OES Printable Communications Kit

    The OES printable communications kit is a .pdf document explaining the Odyssey Elementary School brand, logo, logo use, colors, brand in the written word, etc. Anyone creating or using the OES brand should download the document and adhere to the brand guidelines in an effort to standardize the look and feel of the school and strengthen school pride through a successful brand.

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OES Letterhead