Establishing a brand is a fundamental step in developing relationships with staff, parents and students. The Falcon Middle School brand clearly defines the message of the school's educational objectives and delivers it to your audience in a way they can relate to and easily understand. Establishing your brand can create loyalty, build trust and credibility, foster pride and promote a sense of belonging within your school community. 

 

The FMS logo is the backbone of your brand. Using it correctly on all FMS publications projects professionalism and establishes an identity your audience can associate with. Incorrect use of the FMS logo can result in your audience losing trust in and connection to your brand.

Best Logo Practices

• Avoid mid tone background and never allow surrounding text to touch the logo
• Never skew, stretch or otherwise distort the logo
• Suggested uses: websites, brochures, fliers, advertisements and letterheads 

 

 

Brand Colors 

 

Red: #8e218   CMYK: 28, 92, 100, 28   RGB: 142, 43, 24

Dark Gray: #2b2b2e   CMYK: 72, 66, 61, 64   RGB: 43, 43, 46

Gray: #9eadb2 .  CMYK: 33, 27, 24, 0   RGB: 174, 173, 178

Yellow: #f8e145   CMYK: 5, 6, 85, 0   RGB: 248, 225, 69

White: #ffffff   CMYK: 0, 0, 0, 0   RGB: 255, 255, 255 

Spell Out School Names, Use Consistent Acronyms 
Always spell out Falcon Middle School on the first reference. For example, “Falcon Middle School educates hundreds of children.” On subsequent references the acronym may be used. “Last week FMS, hosted a guest speaker.”

Our Style in The Written Word
When adopting style guides, organizations commit to ensuring consistency and discipline in writing, while limiting confusion. They offer a way to communicate with a set of standards, which are made available across an organization. Falcon Middle School mostly follows the Associated Press Stylebook, along with some localized references. 

Our Brand Fonts
The District 49 brand consists of two font families, Adobe Garamond Pro and Arial. The Falcon Middle School brand is welcome to use these font families in any materials created, including all print, digital and video media. The district fonts may be used together or individually depending on the needs of the individual document, stylistic choice of the author and where the document will ultimately be viewed. In most cases, Adobe Garamond Pro is used for titles and section headers. The District 49 logo uses Adobe Garamond Pro font. Garamond may be used as an alternative when the Adobe Garamond Pro font is not available. Arial is used in the main body of text. Arial is the only font used on D49.org and is the preferred font for digital applications. In general, Arial is better used in digital material and Adobe Garamond Pro is better suited for print applications, but both fonts may be used within a document to create style or enhance presentation.